The Upcycle Co. is the brainchild of Ms. Amishi Shah. A young finance professional, she believed that we Indians should inculcate the habit of Upcycling. With this vision, Amishi started this for profit- social enterprise that makes unique products out of waste. She hopes to inspire creativity and boundless imagination while looking at unrecyclable waste in urban homes, through well designed and high utility products that are affordable. Currently, they work with waste vinyl records to make cool gifting and decor products. Vinyl Records are made from a toxic plastic called PVC, which is otherwise not recyclable. The idea is to give this waste a second life for your home.The Upcycle Project is currently an UnLtd India Fellow, a Cherie Blair Foundation Fellow and has also been selected as one of Hay Group India’s top 100 startups in India. ArtyOwl.com is proud to bring to you- The Upcycle Project.