In 1964, Pushpawati Khaitan, a pioneering housewife, founded Nari Shiksha Kendra (NSK) to provide the women of the local community with livelihoods. They made pure hand-ground masalas and traditional pickles. More than 50 years later, not much has changed.
The ingredients remain pure and the techniques traditional and hand-crafted. Today, NSK’s products have a national reach and sell from over 200 stores through white-labeling for established artisanal brands. It’s products range from the traditional to the contemporary.
In 2015, NSK began selling it’s products online in it’s own label. That small step met with an enthusiastic response from customers far and wide – many of whom were out of reach of any retail store – which gave birth to Aamra.
Aamra is a small raw-mango-like fruit sold by churanwalas outside schools in West Bengal. It is freshly cut and drizzled with spicy, tangy and colorful masalas. This memory of bright, bold, yet balanced flavours is what our products are about. In Bengali, Aamra means ‘we’ and, at NSK, it is all about ‘Aamra, women’.